Tuesday, February 16, 2010
Prince Charming's Mold.
Tuesday, February 9, 2010
Macho for Nachos.
During the Superbowl, there is always a big hype about the commercials that are aired. This year, the commercials mimicked many of the previous years with ads with images of alcohol, fast cars, and sex appeal. One commercial in particular caught my eye; the Doritos commercial. In the clip you see a single mother welcoming a date into her house while her son takes it upon himself to set "house rules" for his mother's date. The media plays up the comic factor on the commercial hoping to generate laughs from the audience. After a closer look you see that they are setting expectations of masculinity for young boys and even encouraging using violence to get your point across. It is following classic gender roles by having a little boy using violence instead of a little girl. It is also a racial role, portraying all African American characters instead of Caucasians resorting to violence. These ideas are crucial to examine because they display images and convey messages that show young boys what is expected and acceptable of them. After viewing the clip, what are you're thoughts? Do you think this commercial is potentially damaging for kids to see? Or is it all just in fun and games?